Laura Lewellyn – Senior Director, Market Innovation, Lotame; Jim Warner – CTO, Survata
Member Only Access
Summary
We operate in an audience driven economy: $11.5 Billion was spent on data initiatives in 2016.
DMP Lotame partnered with market research firm Survata to offer a single data storage and research platform that offers audience segment validation. This presentation provides an overview of their methodology and use cases, so that others can benefit from their experience.
