Has real time feedback made marketers short-sighted? Charles Young thinks so. The CEO and founder of Ameritest, Young argues in a recent article that marketers should refocus on long-term goals, such as brand building and creative. One way to do that is to think about how human memory works and apply those insights to a brand’s long-term plans. Since human memory is such a complex phenomenon, Young breaks it down using computer memory as an easy to understand analogy. Read more.
