Basic Methods and Uses of AI in Advertising (Event Summary)

Basic Methods and Uses of AI in Advertising (Event Summary)

  • Paul Donato, Chief Research Officer, The ARF and Henry G. Wolf VII, Sr. Data Scientist.
  • Based on the ARF 11/8/18 Leadership Lab
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Summary

Paul Donato, the ARF’s Chief Reseach Officer, and Henry V. Wolf, VII, Sr. Data Scientist, opened the November 8 Leadership Lab by explaining the history and definition of AI and why it is now growing rapidly:
  • The roots of AI began in the 1960s.
  • Among the many existing definitions of AI, they prefer this simple one: AI is “software that learns.” In this sense, it functions metaphorically in a way similar to the way a brain functions.
  • AI’s recent growth has been fueled by a number of factors, including: new architectures that use less computational power, better hardware, exponential growth in the amount of data such as location and store data and open source software that has increased the accessibility of AI.