Summary
This
ARF Analytics Council event presented insights from The Organizational Benchmark Survey on the current state of advertising research and analytics. ARF members were provided the opportunity to gain rich insights from this survey taken by more than 400 ARF members.
The survey results offered a look into the types of skills, tools and techniques currently in demand, the degree to which spending on market research and analytics has changed since the first Organizational Benchmark Survey in 2019, and how the pandemic is still shaping the market research and analytics professions.
