ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

7 Demographic Trends Shaping the U.S. & the World in 2018

May 24, 2018

1. Millennials are projected to outnumber Baby Boomers next year.

2. A record number of Americans live in multigenerational households, part of a broader trend toward more shared living. In 2016, 20% of the U.S. population lived with multiple generations under one roof.

3. Half of U.S. adults today are married, a share that has remained relatively stable in recent years but is down significantly over previous decades. Cohabitation among unmarried partners is rising.

4. After decades of decline, motherhood and family size are ticking up in the U.S. On average, women in 2016 had 2.07 children during their lives – up from 1.86 in 2006, the lowest average on record.

5. There are more than 250 million migrants worldwide, according to the latest data from the United Nations.

6. New refugee arrivals are down in the U.S.

7. International arrivals to the U.S. have risen among some groups. New foreign student enrollment at U.S. colleges and universities doubled between 2008 and 2016, from 179,000 to 364,000.

Cilluffo, A., & Cohn, D. (2018, April 25). 7 Demographic Trends Shaping the U.S. and the World in 2018. Pew Research Center.

Add a Comment Cancel reply

Your email address will not be published. Required fields are marked *

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Trending

    • Article

    Communications Spending Decisions for Industrial Products: A Literature Review

    • Article

    Managerial Aspects of Market Structure Analysis and Market Maps

    • Article

    The Effectiveness of Marketing’s “R&D” for Marketing Management: An Assessment

    • Article

    Children’s Purchase Requests and Parental Responses: Results From a Diary Study

    • Article

    Appraising Research on Advertising’s Economic Impacts

    • Article

    Simulation Methods as an Aid to Designing Market Map Studies: A Managerial Review

    • Article

    Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of Advertising

    • Article

    Age Classification

    • Article

    Determinants of Sales Performance

    • Article

    An Investigation into the Impact of Advertising on the Price of Consumer Products

Activate your Member Benefits

  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content