2021 TOP MEMBER QUESTIONS

Summary

The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics, including marketing and advertising best practices, media and consumer insights, and best-in-class research & measurement practices. The following are the most popular topics and examples of research questions ARF members asked the Knowledge Center in 2021. As with previous years, most member questions tend to be unique to the specific business needs of the member, but many tended to fall under the following categories.

Please note that ARF Knowledge Center research reports are available to ARF and ARF-MSI members only.