wear in & wear out

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2023 Attribution & Analytics Accelerator

The Attribution & Analytics Accelerator returned for its eighth year as the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds took the stage to share their latest innovations and case studies. Modelers, marketers, researchers and data scientists gathered in NYC to quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. Content is available to event attendees and ARF members.

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Is Ad Wear-Out a Myth?

• Posted: March 2, 2023

A UK researcher has presented research that challenges ad wear-out assumptions. He argues his data “busts the wear-out myth”.

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