TV programs

Viewers Know Show Favorites, Not Their Networks via MediaPost (source: Hub Entertainment Research)

The TV show is still the thing: Programs get strong marketing attention among viewers—but that awareness connection is not always linked to the network that produced the show.

Subscription video-on-demand platforms are making those associations harder. Among viewers who watch an original broadcast or cable network TV program that is airing on a SVOD platform, fewer than half, or 41%, could correctly identify the network where the show originally aired, according to Hub Entertainment Research.

The remaining 59% either guessed the wrong network or said they had no idea. Only 13% say a specific TV network is a “big factor” in their decision about which shows to watch.

“Consumers associate great shows with the company that delivers them, not necessarily the one that created them,” according to Hub.

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