Data from a recent Gallup survey remind us that responses from survey participants need to be interpreted carefully, as they are impacted by culture and respondents’ willingness to talk about certain topics. Case in point: Reported identification as LGBT appears less related to actual sexual orientation than to age.
Surveys are a necessary tool for exploring consumer behavior, attitudes and intentions. They provide valuable data to help make informed business decisions. However, quality matters and ignoring best practices impacts the validity and reliability of findings, which might make the data unusable.Member Only Access
During the last year, Americans have felt stressed out and worried about the coronavirus — but now more say they're hopeful as the vaccines become available, according to the latest installment of the Axios/Ipsos Coronavirus Index. Here are key findings from the survey conducted the end of February: