segmentation

• Article

Simulating Real Consumers: How Accurately Can LLMs Mimic Individual Respondents in Market Research?

• Article

Beyond Retail Data Points: Humanizing Marketing with AI-Powered Personas

• Targets & Segments
• Article

The State of Retail Media Networks & Consumer Behavior

• ARF
• Shopper 2025

On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.

• Article

Marketing to Today’s Families

• Article

Opening Remarks

• Article

How Much Do Political Beliefs Impact What We Watch?

• Article

New Insights from Attention Research

• Past Event Highlights
• Article

SHOPPER 2024 -- COMPETING FOR TODAY’S SHOPPER: TOOLS, TECHNOLOGIES & TRENDS

At SHOPPER 2024, practitioners and academics shared research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. The industry’s leading experts revealed which tools, technologies and trends are shaping the ever-evolving shopper landscape and what brands need to know to stay ahead.