retail

Research & Data Quality
Article

Striking a Balance: Privacy, Personalization & Profit

TOWN HALL

Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.

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A Fresh Look at 50+ Consumers

Posted: September 7, 2023

The importance of consumers age 50+ is not always recognized, this research confirms. It also finds that this group is changing in some surprising ways.