While a new ARF study explores the long-term impact of different advertising strategies during last year’s pandemic, a new paper in the Journal of Advertising Research provides evidence on a specific strategy: “Going Dark.” Read more »
Member Only AccessWhile a new ARF study explores the long-term impact of different advertising strategies during last year’s pandemic, a new paper in the Journal of Advertising Research provides evidence on a specific strategy: “Going Dark.” Read more »
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Marketing is more than a growth lever—it’s a critical driver of resilience in uncertain times. This Marketing Science Institute (MSI) synthesis presents evidence-based strategies for marketing leaders to help their organizations adapt, protect core assets and unlock long-term value amid volatility. Drawing from leading journals, it outlines how marketing can be reimagined as a flexible, risk-aware and analytics-driven function that steers firms through disruption toward recovery and competitive advantage.
Member Only AccessWhile a new ARF study explores the long-term impact of different advertising strategies during last year’s pandemic, a new paper in the Journal of Advertising Research provides evidence on a specific strategy: “Going Dark.” Read more »
Member Only AccessWhile a new ARF study explores the long-term impact of different advertising strategies during last year’s pandemic, a new paper in the Journal of Advertising Research provides evidence on a specific strategy: “Going Dark.” Read more »
Member Only AccessWhile a new ARF study explores the long-term impact of different advertising strategies during last year’s pandemic, a new paper in the Journal of Advertising Research provides evidence on a specific strategy: “Going Dark.” Read more »
Member Only AccessWhile a new ARF study explores the long-term impact of different advertising strategies during last year’s pandemic, a new paper in the Journal of Advertising Research provides evidence on a specific strategy: “Going Dark.” Read more »
Member Only Access
The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications.
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