Our current 7-week summer session focuses on cross-platform. Last week, three “professors” led a wide ranging conversation centered on the ongoing changes in three media. ARF President & CEO Gayle Fugitt served as moderator, joined by David Poltrack (CRO, CBS), Radha Subramanyam (President Insights, iHeartMedia) and Britta Cleveland (SVP, Meredith).
Watching the 80-minute video below is ideal but below are some of their illuminating comments, by topics, without attribution.
Media and Media Content
What’s Coming Within the Next Year
Industry leaders iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group announced today a strategic alliance with Shazam for a new US audio audience measurement solution that will deliver market- and station-level audience metrics across all radio formats.
Their approach is to maximize the companies’ proprietary data assets and measure both broadcast and digital audio.
Also, a Statista infographic on streaming and music sales.
Nielsen’s Mid-Year Music Report reveals that the number of audio-only music streams in the United States nearly doubled in the first half of 2016 compared to the previous year. As expected, this rise comes at the expense of other market segments. CD album and digital album sales declined by 12 and 18 percent, respectively, while digital track sales plummeted by 24 percent. Vinyl is rising in popularity but is still a small segment.