2024 Issues, Trends and Predictions
In this article, we have gathered analyses and predictions on what the industry will focus on in the new year.
radio and audio
What Makes a Podcast Ad Effective?
Podcasts offer strong value for advertisers as the result of the growing amount of content, audience diversity and high engagement levels, including increased brand recall. Opportunities for monetization of podcast ads have increased and MAGNA expects U.S. podcast ad revenues to reach $2.4 billion in 2023.