Getting to Know Your Youngest Customers
“The Rise of Alpha” is the title of a new study that alerts us to the need to understand the cohort of kids under age 12. Read more »
parents & families
Millennial Dads Are Very Involved With Their Children
Allison Mooney and Jenny Fernandez, writing for Think With Google, explore the involvement of millennial dads with their children. They discuss a survey conducted by BabyCenter of millennial dads, ages 18 to 34, who are expecting or have a child under six years of age.
Finding include:
-Millennial dads are more involved in the day-to-day of childcare than earlier generations of dads.
-These millennial dads turn to the internet and mobile devices when they have parenting questions on such subjects as baby food, sleeping habits, child development, and baby products.
The need to market to dads as well as moms is outlined in greater detail in this article.
See all 5 Cups articles.
For more on this topic, check out the Marketing Tab in Morning Coffee.
Moms’ Multitasking Leads to Cross-Screen Opportunities
Over half of US Millennial moms always/often use their smartphone while watching television, according to BabyCenter and IAB’s State of Modern Motherhood report. Other findings from the study: Read more »
Mobile’s Impact on New Product Purchases by Moms Rises 26%
A new report from BabyCenter reveals an uptick in the influence of mobile on moms’ buying and testing of new products and brands, increasing from 47% in 2013 to 59% in 2014. Other findings from this study: Read more »