optimizing TV

“How Leading Brands Are Now Measuring and Optimizing TV Media “ – ispot.tv

With TV changing rapidly and audiences becoming fragmented and consuming content on-demand, how are leading brands today stepping up to the challenge?

During the session we will take a deep dive into how LG optimized their highly successful “World of Play” campaign in real-time for the ways consumers were actually watching and engaging with their spots.

Discover how factors like network, program genre, daypart, pod placement and even geographic location impacted live and time-shifted impressions, audience engagement, view rates and more.

Review the Audience Measurement program and register.