on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.Building a brand across multiple countries is challenging. Generic messages are less likely to reach consumers across the globe today. What’s more, recent neuro studies suggest consumers in different countries process creatives differently. On another front, the business environment is unique in each market, meaning a different strategy is needed to position the brand and take on the competition.
Neglecting differences between markets can mean missed marketing and business opportunities. Consumer privacy laws differ too, adding an additional challenge. Global insights research finds that similarities between consumers and universal emotions can serve as meaningful themes for a global campaign. This recent Knowledge Center report, turned Knowledge at Hand and CMO Brief, covers best practices in localizing global messaging. Read more.
Building a brand across multiple countries is challenging. Generic messages are less likely to reach consumers across the globe today. What’s more, recent neuro studies suggest consumers in different countries process creatives differently. On another front, the business environment is unique in each market, meaning a different strategy is needed to position the brand and take on the competition.
on the upper right of the web site or create an account to view this page.AudienceXScience: Keynote – Collecting Data During a Global Pandemic (Monday – 9/21/20)
With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.
Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
Read more »
on the upper right of the web site or create an account to view this page. on the upper right of the web site or create an account to view this page.The ARF held an event on Multicultural in Advertising in Los Angeles on January 18, 2017 at Nestle’s offices. Here are some key insights and takeaways from some of the speakers:
You can access the slides and videos from this event, by clicking here and using your myARF login and password.
Asian-Americans were the fastest-growing minority group in the US last year, with a growth rate of 3.4% reaching 21 million (6.5% of the population) as of July 2015.
The Hispanic population grew by 2.2% and total 56.6 million, representing 17.6% of the population.
African-Americans comprise (46.3 million) 14.4% of the US.
The non-Hispanic white population was essentially unchanged, and totaled 198 million.
The relative youth of the minority population means that just over half of American children under 5 belong to a multicultural group.