Audience Measurement 2016
Visit the official Audience Measurement 2016 website for more information.
media
Media Forum
How Advertising Works: Building Brands between the Ears
Free for ARF Members
Join us on December 1st for the ARF’s Media Forum for an informative salon forum on the importance of sound.
- Neuro-Insight will present “The Radio Revolution: The Neuroscience behind the Power of Radio Advertising”
- Turner Broadcasting presents “Breakthrough: The Role of Audio in TV Commercials”
- Nielsen will discuss brand-new comparable metrics report for radio, TV, digital and mobile examining how many people use media for how long and how often
ARF Host:
Gayle Fuguitt – CEO and President, The ARF
Speakers:
Tony Hereau – VP, Audience Insights, Nielsen
Mark Loughney – VP, Research, Turner Broadcasting
Radha Subramanyan – President, Insights, Research & Data Analytics, iHeartMedia
Pranav Yadav – Chief Executive Officer, Neuro-Insight US
Agenda:
8:30–9:00am: Breakfast & Networking
9:00–11:00am: Program
11:00–11:30am: Networking