media research insights field

Editor’s Note: From the AM Conference in June. Bridging Data Science & Research Insights – presented by Dr. Duane Varan, CEO, MediaScience®

We wanted to share with you some of the most important original research that was presented at Audience Measurement (AM) that was held in June. We will be showcasing top presentations during the next several weeks of 5 cups.  We are beginning with Dr. Duane Varan’s powerful take on how our research insights community and data scientists can cooperate effectively and thrive.

Dr. Varan focuses on the rise of the Data Scientist and their impact on those in the research insights field. Here are some of his thoughts on the condition of those of us in the research insights field:

  • The past 18 months has been the most challenging EVER for the media research insights community
  • Shrinking budgets, lost head count, new reporting relationships, less influence in the C-suite, loss of key research icons…
  • …all while the demands continue to increase
  • Challenging work morale

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