NYCU: Strategies to Deal with Inflation
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marketing & media mix
NYCU: Are Marketers Aligned with Ad Profitability?
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on the upper right of the web site or create an account to view this page.NYCU: Goodbye GRP’s, Hello Impressions
Analyst Jessica Hogue says the time has come for marketers to set aside the GRP and make the leap to impressions. Why? Because impressions make the valuation equal and uniform across channels, setting standards for a more holistic, intelligent and balanced measure of campaign success.
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