marketing & media mix

NYCU: Are Marketers Aligned with Ad Profitability?

• Posted: September 10, 2020

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NYCU: Goodbye GRP’s, Hello Impressions

• Posted: September 2, 2020

Analyst Jessica Hogue says the time has come for marketers to set aside the GRP and make the leap to impressions. Why? Because impressions make the valuation equal and uniform across channels, setting standards for a more holistic, intelligent and balanced measure of campaign success.
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