Will Conspicuous Consumption Become Less Conspicuous?
This excerpt from an article on the explosion in omnichannel marketing urges marketers to think ahead. Read more »
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luxury
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Unlocking Innovation Through Collaboration: A Stakeholder-Centric Lens on OUI
This comprehensive review reframes open and user innovation (OUI) by introducing a stakeholder-centered perspective. Going beyond the traditional firm-user dichotomy, the study maps out the multifaceted roles and relationships of individuals, firms and groups across creation, contribution and consumption activities in innovation ecosystems.
Member Only AccessYoung Consumers Keep Changing
This excerpt from an article on the explosion in omnichannel marketing urges marketers to think ahead. Read more »
Member Only AccessThe ROI of Women’s Sports: A Blueprint for Value Investing
This excerpt from an article on the explosion in omnichannel marketing urges marketers to think ahead. Read more »
Member Only AccessThe Growth of the Women’s Sports Community
This excerpt from an article on the explosion in omnichannel marketing urges marketers to think ahead. Read more »
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Which Gen Z Mobile Users Should Retailers Retarget?
Even though it is a common practice in the industry, researchers so far have not reached a uniform conclusion about how or even whether retargeting works. But a new study focused on Gen Z mobile users offers insight into the early stages of decision making, and a multitude of factors that influence these consumers’ perceptions when viewing luxury fashion ads for a second and third time.
Member Only AccessLEXUS - 2023 David Ogilvy Award Winner Case Study
This excerpt from an article on the explosion in omnichannel marketing urges marketers to think ahead. Read more »
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