LGBTQ
- Targets & Segments
- Article
Beyond Representation: The Future of Inclusive Marketing
On October 8, 2025, representatives from three organizations – Dyanta (Council member Nicole Mitchell), Kantar (Valeria Piaggio), and the GLAAD Media Institute (Megan Bartley) -- presented research on the current state of consumer attitudes towards diversity and inclusion in the U.S., particularly with respect to advertising. Dynata's and Kantar’s presentations included trend data from 2023 and 2025, and Kantar’s included data from a neuroscience study. IPG and Mintel collaborated with GLAAD on their research. The speakers agreed that in spite of loud opposition to DEI, data shows a "silent majority" of consumers still supports inclusion efforts. The speakers also acknowledged a significant generational divide, with younger consumers being far more supportive of DEI initiatives. The presentations were followed by a discussion with Mitchell, Piaggio, and Carol Hayneworth of IPG, moderated by Cultural Effectiveness Council Young Pros Officer Danielle Zito.
Member Only Access
- Creative & Branded Content
- Article
Cracking the Code of Content Discovery: What Keeps Viewers Watching?
The streaming landscape has never been more abundant—or more overwhelming. With over 1.7 million shows and movies across global platforms and 1,600+ FAST channels, audiences are inundated with choice. This ARF Knowledge at Hand report explores how fragmentation, option fatigue and algorithmic shortcomings affect content discovery and what media organizations are doing to reduce discovery friction and retain (even grow) engagement.
Member Only Access