DEI in 2024
In addition to the ARF event, DEI and diversity were recently addressed by the World Federation of Advertisers (WFA) strategic partners in their forecasts for 2024 priorities and in a new Morning Consult study.
latin american
The Importance of the Hispanic Community in the U.S.
SPONSORED BY NIELSEN
Nielsen has compiled a new report designed to help content creators, distributors and brands engage with Hispanic Audiences.
- Research & Data Quality
- Article
Navigating the Evolving Media Landscape
The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications.
Member Only AccessImproving Inclusive Advertising
A new study by Paramount looks at the current state of inclusive advertising and offers six tactical strategies to improve advertising for the benefit of consumers and brands.
Bias and Stereotyping in AI
An analysis by Bloomberg concludes that “AI has a Stereotyping Problem”.
Insights on Latino-led Content and Viewers
Sponsored by Nielsen
Coinciding with Hispanic Heritage Month, Nielsen has released a new report, “Latino-led content and viewers: The building blocks for streaming’s success.” Read more »