influencer marketing

Virtual Influencers, Advertising’s Financial Impact, and Avatars in the Metaverse

Virtual Influencers, Advertising’s Financial Impact, and Avatars in the Metaverse

  • JAR INSIGHTS STUDIOS

At this Insights Studio, researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration of virtual influencers and the effectiveness of virtual influencers in real-world versus virtual-world settings, a comprehensive synthesis of over 250 studies examining the complex relationship between advertising and a company’s stock price, and a deep dive into the emerging world of the metaverse with a study on how the presence of employee avatars in virtual stores influences consumer behavior.

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  • Article

Meet the New JAR Editor

Dr. Colin Campbell, Associate Professor of Marketing at the University of San Diego’s Knauss School of Business, has succeeded Dr. John Ford as Editor-in-Chief of the Journal of Advertising Research, as of September 1st.  Read more »

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