direct response

2023 Attribution & Analytics Accelerator

The Attribution & Analytics Accelerator returned for its eighth year as the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds took the stage to share their latest innovations and case studies. Modelers, marketers, researchers and data scientists gathered in NYC to quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. Content is available to event attendees and ARF members.

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Monday Newsletters Have Highest Open Rates

A recent Research Brief reports that email newsletters that arrived on a Monday had a 12.9% open rate in the second half of 2013, citing data from the 2014 Email Marketing Metrics Report by MailerMailer. Read more »