cinema

Movie Selection-The Influence of Online and Mobile Behavior

  • Posted: July 21, 2015

Think with Google examines the movie attending behavior of consumers to determine the influence of mobile devices and online behavior on the selection of a movie.

According to Google, 35M+ hours of movie trailers have been viewed on YouTube via mobile devices as of June 30, 2015

Moviegoers, especially teens and young millennials, turn to Google and YouTube on their mobile devices:

81% of movie-goers who watched trailers online did so via YouTube.

69% of consumers look at movie trailers on YouTube to decide which movie to attend.

56% of searches related to movie tickets are from a mobile device.

More than 50% of moviegoers agree that they are more likely to watch a movie trailer or movie ad on YouTube than on television.

 

See all 5 Cups articles.

For more on this topic, check out the Marketing Tab in Morning Coffee.

 

 

Cinema Ads Are Effective But…

  • Posted: December 1, 2014

WARC cites a study from Digital Cinema Media, which suggests that viewers exposed to cinema ads were two times as likely to recall a brand as those exposed to the TV ad. Cinema audiences were four times as likely as television audiences to be emotionally engaged. Read more »

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