Examples discussed below available by clicking here.
The article points out that visualization of data is often overlooked or deprioritized – especially in Asia and describes two consumer-facing campaign examples that should put data visualization back on your radar.
In order to promote its TV show Narcos, which tells the story of Pablo Escobar and the Medellin cartel, Netflix created infographics that brought the economy of the Columbian cocaine trade to life in a socially engaging way.
Spotify's Found Them First gave music fans a way to prove that they were really into certain bands and singers before they became famous. Listening data was used to show users all the artists they had discovered ahead of other Spotify users. Within weeks of the site’s campaign launch, it had received more than 1 million visits and more than 100 million social media impressions, without any media spend.
Member Only Access
Examples discussed below available by clicking here.
The article points out that visualization of data is often overlooked or deprioritized – especially in Asia and describes two consumer-facing campaign examples that should put data visualization back on your radar.
In order to promote its TV show Narcos, which tells the story of Pablo Escobar and the Medellin cartel, Netflix created infographics that brought the economy of the Columbian cocaine trade to life in a socially engaging way.
Spotify's Found Them First gave music fans a way to prove that they were really into certain bands and singers before they became famous. Listening data was used to show users all the artists they had discovered ahead of other Spotify users. Within weeks of the site’s campaign launch, it had received more than 1 million visits and more than 100 million social media impressions, without any media spend.
Member Only Access
Examples discussed below available by clicking here.
The article points out that visualization of data is often overlooked or deprioritized – especially in Asia and describes two consumer-facing campaign examples that should put data visualization back on your radar.
In order to promote its TV show Narcos, which tells the story of Pablo Escobar and the Medellin cartel, Netflix created infographics that brought the economy of the Columbian cocaine trade to life in a socially engaging way.
Spotify's Found Them First gave music fans a way to prove that they were really into certain bands and singers before they became famous. Listening data was used to show users all the artists they had discovered ahead of other Spotify users. Within weeks of the site’s campaign launch, it had received more than 1 million visits and more than 100 million social media impressions, without any media spend.
Member Only Access
The gaming team at Meta launched an initiative to better understand the perspectives of underrepresented gamers in order to share the importance of diversity with the mobile gaming industry. Their findings, Stephen Gray (Meta) pointed out, are just as applicable to advertisers outside the gaming industry. With gaming now, the world’s most dominant form of entertainment, Chloé Gingrich (Meta) noted that the gamers population is more diverse than ever before, encompassing a spectrum of ethnicities, genders, ages, sexual orientations and abilities.
Their study used a combined qualitative/quantitative approach that looked at three gaming communities—ethnicities, LGBTQ+, women/non-binary gamers—in five markets (U.S., U.K., Brazil, Germany, & South Korea). With their research findings, the team explored three key themes: how inclusive environments help drive player engagement, key considerations for fostering diversity and inclusion within games and the gaming community, and the importance of authentic advertising.
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