According to the 2019 Infinite Dial study, conducted by Edison Research and Triton Digital, 51% of Americans reported listening to a podcast up from 44% a year before. Some 70% of Americans say they are “familiar” with podcasts, up from 64% last year. And 32% of Americans say they listen to podcasts monthly, up from 26% a year ago.
The study also found the average weekly podcast listener listened to seven podcasts in the past week. It found particularly strong podcast growth on Spotify, which has made investing in podcasts a top priority. Among Spotify users age 12-24, 53% had listened to a podcast on the platform in the last month, up from 32% a year ago.
Source: Weprin, A. (2019, March 8). Podcast Listening Exploded In 2018. MediaPost.
The low barriers to producing a podcast – you can basically do it on a modern smartphone – has helped the medium’s popularity immensely by creating thousands of podcasts covering any topic you can imagine.
While there’s a huge longtail of independently produced, special interest podcasts, the top performers are professionally produced and listened to by millions in some cases. ” According to podcast analytics company Podtrac, NPR is the biggest provider of podcasts with a monthly audience of nearly 18 million in the U.S. alone.
Source: Richter, F. (2019, March 8). America’s Podcast Powerhouses. Statista.
Editor’s Note: Two reports on the burgeoning industry.