Improving Marketing Mix Models
This new MSI report explores the challenges of modern MMM, MMM use-cases and recommendations for successful MMM implementation.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
CIMM Summit Measurement Initiatives
At this year’s CIMM Summit, insights from several CIMM initiatives to improve measurement will be unveiled.
Sports and Linear TV
Samba’s new “State of TV Viewership” report highlights the role of sports in linear TV.
While You Were Away…
The end of August and Labor Day weekend are vacation periods for many in our industries. Here are news items you may have missed while you were away. Read more »
More Product Placements?
Recent reports predict an increase in product placement and product integration spending. Research shows how to make them more effective.
How Technology Impacts Media Use
We sometimes overlook the profound impact of technology on media use. New data show how smart TV technology continues to impact how consumers access content. Read more »
A Fresh Look at 50+ Consumers
The importance of consumers age 50+ is not always recognized, this research confirms. It also finds that this group is changing in some surprising ways.
Consumers, Marketers and Privacy
Privacy issues—both regarding consumer attitudes and the impact of regulations on measurement and ad impact—continue to be concerning.
Consumer Trends 2023-24
As we approach the fourth quarter of 2023, researchers have explored the trends that will impact consumers for the remainder of the year and into 2024. Here are two different perspectives.
White Paper on Cause-Related Marketing
The ARF has released a comprehensive white paper on the effectiveness of cause-related messages in advertising.