New Insights from Attention Research
Attention continues to be an important issue that generates new research insights.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Ad Fraud Remains Unsolved Problem
A new study finds that ad fraud continues to be a major issue. Attempts to curtail it have faced major obstacles. New Media Ratings Council (MRC) guidelines try to help.
Young Consumers Keep Changing
Winning new customers sometimes demands letting go of your assumptions about consumer behavior. Case in point: teenage boys who love fragrance brands. Read more »
Values & Viewing
We know that political views impact choices for news sources – such as a viewer’s preferred news network – but little is known about the relevance of political views, values and attitudes for viewing entertainment programs.
Gen Z, Sexuality and Brands
Gen Z has different attitudes about sexuality than most older Americans. What are the implications for brands? Read more »
Advertising on Retail Media Networks
Retail media networks are growing rapidly and becoming a major advertising vehicle – with important implications for retailers, brands and consumers.
ARF Members’ Priority Issues
The ARF’s Knowledge Center recently analyzed all the information requests received by members. Their analysis provides insights into ARF member companies’ priority issues.
Privacy Regulations Paradox
Regulations designed to protect consumers’ privacy can have unintended, negative consequences.
How to Increase Influencers’ Impact
A study found that most marketers are not satisfied with their influencer marketing. New research shows how to improve influencer marketing outcomes.
Does Advertising Affect Stock Price?
After reviewing 250 studies, the researchers conclude that advertising has a positive impact on the value of a company and stock returns – under certain conditions.