Ad Spend Trends
Guideline has issued an analysis of ad spending trends in several key markets, showing both similarities and differences.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
AI Dos and Don’ts
News You Can Use will feature a series on AI prepared by the ARF’s research team entitled, “AI Dos and Don’ts.” In the first report, the team has discovered a few don’ts.
What is an “Authentic” Brand?
Many studies have shown that consumers want authenticity in advertising and branding and that the perception of authenticity can be an important driver of marketing success. But what exactly does authenticity mean to consumers? Read more »
What do Consumers Really Think?
Accurately measuring consumers’ beliefs and attitudes is more complex and difficult than we assume, according to several new books on misinformation and beliefs. Read more »
Audience Measurement Beyond Borders
A new development illustrates the increasing importance of being able to access and analyze audience measurement data from different countries. Read more »
How Women’s College Basketball is Reshaping the Streaming Landscape
Sponsored by MarketCast. Read more »
Has TV Advertising Lost its Relevance?
Coinciding with upfront week, the Wall Street Journal published an article about companies’ advertising strategies, considering the changes in media and audience behaviors.
New Insights from Attention Research
Attention continues to be an important issue that generates new research insights.
Ad Fraud Remains Unsolved Problem
A new study finds that ad fraud continues to be a major issue. Attempts to curtail it have faced major obstacles. New Media Ratings Council (MRC) guidelines try to help.
Young Consumers Keep Changing
Winning new customers sometimes demands letting go of your assumptions about consumer behavior. Case in point: teenage boys who love fragrance brands. Read more »