What do Consumers Really Think?
Accurately measuring consumers’ beliefs and attitudes is more complex and difficult than we assume, according to several new books on misinformation and beliefs. Read more »
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Audience Measurement Beyond Borders
A new development illustrates the increasing importance of being able to access and analyze audience measurement data from different countries. Read more »
How Women’s College Basketball is Reshaping the Streaming Landscape
Sponsored by MarketCast. Read more »
Has TV Advertising Lost its Relevance?
Coinciding with upfront week, the Wall Street Journal published an article about companies’ advertising strategies, considering the changes in media and audience behaviors.
New Insights from Attention Research
Attention continues to be an important issue that generates new research insights.
Ad Fraud Remains Unsolved Problem
A new study finds that ad fraud continues to be a major issue. Attempts to curtail it have faced major obstacles. New Media Ratings Council (MRC) guidelines try to help.
Young Consumers Keep Changing
Winning new customers sometimes demands letting go of your assumptions about consumer behavior. Case in point: teenage boys who love fragrance brands. Read more »
Values & Viewing
We know that political views impact choices for news sources – such as a viewer’s preferred news network – but little is known about the relevance of political views, values and attitudes for viewing entertainment programs.
Gen Z, Sexuality and Brands
Gen Z has different attitudes about sexuality than most older Americans. What are the implications for brands? Read more »
Advertising on Retail Media Networks
Retail media networks are growing rapidly and becoming a major advertising vehicle – with important implications for retailers, brands and consumers.