A weekly round-up of the industry’s top stories and research curated by the ARF.
Given the constant changes in viewers’ behaviors and preferences and the importance of tracking and understanding those changes, it’s no surprise that there is a lot of research on these topics. Here is a selection of recent studies (in alphabetical order).
New studies shed light on the evolving media habits of this important cohort and contain a surprising finding.
Can technology solve the problem of uncomfortable shopping situations? A new study suggests that easing embarrassment about buying condoms may be a tough one, even for avatars and robots.
Researchers explored how generative AI is being used in marketing and how it is evaluated by marketing professionals.
This is the second entry of our AI series prepared by the ARF’s research team. This report is about the value – and pitfalls – of AI image generation. Read more »
At the 2024 Cannes Festival of Creativity, Les Binet and Karen Nelson Field argued that the advertising industry has an ageism problem. Concurrently, a new study by GfK demonstrates that many stereotypes about consumers 50+ are inaccurate.
Does Maslow’s hierarchy of needs still describe Gen Z consumers’ needs? These researchers updated the classic model to explore how our need for safety, belonging and identity have evolved in the 21st century.
New research suggests marketers do not agree on the main characteristics of a brand, the role of brands and the drivers of brand success. Read more »
Microsoft shared research insights on the factors that drive technology brand preferences. Read more »
The growth of ad-supported streaming services continues to be one of the most important developments in the media. A new study confirms that acceptance of advertising is a major driver behind that trend, but also shows that consumer satisfaction with streaming advertising is not as high as it could be.