News You Can Use Topics
We analyzed the topics featured in News You Can Use during the last nine months. This is what we found.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Measurement, Metrics, and Currencies
Digiday provides a quick primer on key terms—just in time for the Upfronts.
The Future Shape of the TV Landscape
A presentation from the Boston Consulting Group characterizes the future of TV as, “value destruction and creation”.
A Conversation with Horizon’s CEO
Bill Koenigsberg talks about the future of media, the crisis in Ukraine and how Horizon is getting staff back into the office.
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Interpreting Survey Responses
Data from a recent Gallup survey remind us that responses from survey participants need to be interpreted carefully, as they are impacted by culture and respondents’ willingness to talk about certain topics. Case in point: Reported identification as LGBT appears less related to actual sexual orientation than to age.
Media Researchers’ Priorities
Members of the ARF’s LA Media Research Council and Community identified their priority issues for 2022.
Linear TV Ads’ Reach Declines
Samba TV’s analysis finds that 95% of linear TV advertising impressions were served to just 55% of viewers in Q4 2021, according to Smart TV data from Australia, Germany, the UK and the US.
Ad Time Duration and Attention to Ads
A two-day, ARF Town Hall explored how measures of time spent watching ads and of attention to ads, are related to the quality of impressions.
MEMORABLE QUOTES
“The capacity of television to satisfy a marketer’s goals is going to be even more diminished going forward,” said Brian Wieser of GroupM in discussing how the TV business has changed since the first episode of Law & Order in 1990.
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