Measuring Influencer Impact
The ANA has introduced a set of guidelines for influencer marketing measurement to help advertisers better assess influencer marketing’s value. Read more »
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
How to Maintain Social Media Usage
While the number of social media users has increased dramatically over the last decade, user participation tends to diminish over time. A new study explores how to reverse this trend.
Advertising and Streaming
There are three kinds of streaming services. The fastest growing right now are “FAST.” Attitudes about TV advertising appear to be one driver of FAST’s growth.
The ARF Diversity Report
The newly published ARF Diversity Report is a comprehensive summary of research on the state of diversity in the marketing industry, and how diversity affects company and marketing campaign performance.
Reduced Entertainment Spending?
In a new survey by Variety and Morning Consult, about half of consumers say they will reduce entertainment spending if there is a recession.
Three Ways to Improve ROI
Nielsen has issued three versions of their 2022 ROI Report – for advertisers, agencies and media sellers – to help them grow their brands, boost ROI and demonstrate ROI respectively.
FAST Services are Growing Fast
Free ad-supported streaming TV (FAST) penetration among US households has more than doubled year-over-year, according to a new report from Comcast.
FTC Says: Stop Misleading Data Claims
“Companies that make false claims about anonymization can expect to hear from the FTC,” wrote Kristin Cohen, an Acting Associate Director of the Federal Trade Commission’s (FTC) privacy and identity division, in a recent blog post.
How to Use Genders in Advertising
Casey Hobgood, Associate Strategy Director at We Are Social US, argues that “…brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products.”
Confidence in Media at Record Lows
Gallup states that Americans’ confidence in institutions has been lacking for most of the past 15 years. Moreover, their trust in key institutions hit a new low this year, with significant declines for 11 of the 16 institutions tested, and no improvements for any of them.