A New Multi-Currency Marketplace
Nielsen’s position in a multi-currency marketplace was discussed by Scott McDonald, PhD. (President & CEO, ARF); Mainak Mazumdar (Chief Data & Research Officer, Nielsen).
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
The Importance of Measurement
New perspectives on measurement and why it matters were discussed by Colleen Fahey Rush (EVP, CRO, Paramount), John Halley (COO Advertising, Paramount), Jack Neff (Editor-at-Large, Ad Age), Scott McDonald, Ph.D. (President & CEO, ARF).
Does the New Normal Mean Slower Growth?
Predictions for social media use mirror recent trends in TV and streaming usage—slow growth after a period of strong growth during the pandemic and lock-down. Read more »
Brands Flex Their Pricing Power
Big brands and retailers are raising prices, partly due to pandemic-related costs — but also because the drumbeat of inflation and supply-chain news provides air cover. AdExchanger says that many companies are raising prices to expand profit, not to sustain it and revisits the “brand” concept.
Is This Why Oscars Ratings Are Low?
Morning Consult finds that Americans were largely unaware of the films that were competing to win “Best Picture.” Read more »
The 21st Century Shopper
A two-day ARF event focused on new insights into changes in shopping behaviors and retailer strategies.
Best Papers from AUDIENCExSCIENCE 2022
Here is a preview of some of the best papers to be presented during the ARF’s upcoming AUDIENCExSCIENCE conference, which will be held April 12-14 and is open to all in the industry. Read more »
Are Consumers in a Global Political Malaise?
Morning Consult surveys indicate widespread dissatisfaction with political leaders. Does this affect consumer sentiment?
How You Can Get Involved with ARF WIDE
ARF WIDE is working to create pathways for talented college students with an interest in research and insights who come with lived experiences and perspectives not currently well-represented in the industry. Our goal is to help build a diverse talent pipeline that represents today’s consumer, filled with those who understand varying cultural backgrounds and are able to connect with them through their own experiences and ultimately be more effective at generating new research insights and outcomes. Read more »