Today’s TV is “Amazing”
In conversation with Scott McDonald, PhD., President & CEO, ARF, and Radha Subramanyam, PhD., President & Chief Research & Analytics Officer, CBS Corporation. Subramanyam gave today’s TV an A+.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Attitudes about Ad-Supported Content
Researchers Jon Giegengack, Founder & Principal, HUB Entertainment Research, and David Tice, Research Senior Consultant, HUB Entertainment Research, reported on new insights from their ongoing series of surveys on trends in consumers’ viewing behaviors, about ad-supported versus ad-free content. Read more »
A New Trend in Streaming
Based on his latest analyses of Nielsen’s data, Brian Fuhrer’s presentation focused on a new trend in viewer behavior, STRIVE: Streaming Live or Linear Streaming through an app. Fuhrer is SVP, Product Strategy & Thought Leadership at Nielsen. Read more »
The Best JAR Papers
The editors and the Editorial Board of the Journal of Advertising Research have selected the JAR’s best papers of 2021. Both the winner and the runner-up were featured in News You Can Use when they were first published. Read more »
Datagraphs: The Next Great Digital Advantage
Datagraphs capture how people work, play, learn, socialize, transact, travel and any other activity that can be associated with commerce.
Earth Day at 52
Born to combat pollution, environmentalism’s annual observance is poised to inspire more than ever—if governments, the public and brands can figure out what it means now. Read more »
Last Words on Day 1
Elizabeth Tarpinian (Senior Director, Consumer & Market Insight, Unilever NA)
- “We feel we are in this incredible digital and technological revolution.”
- “You have this context where the consumer is feeling trust issues.”
- (There is a) “War for attention.”
- “Continuous disruption where everything is massive, complex and it is moving….… (All of this) can feel unsettling….”
A Fresh Look at Generations
Two presentations discussed generational differences and change. We have previously reported on one of them, Bobby Duffy, Professor of Public Policy and Director of the Policy Institute at King’s College London, who questions widely held assumptions of generational differences. The other was from J. Walker Smith, Knowledge Lead, Consulting Division, Kantar, who focused on generational change.
Attention to Ads on Different Platforms
The issue of attention to and engagement with advertising on different platforms was also addressed in a session on “Frontiers of Measuring Media.”
Read more »
The Value of Time in Advertising
Here are highlights from a panel discussion built on research and discourse from two ARF Town Halls about the quality of ad impressions on different platforms. Two issues were highlighted: measurement challenges and assessing the value of time spent with and attention to advertising.