A weekly round-up of the industry’s top stories and research curated by the ARF.
ARF WIDE’s mission to develop and nurture the next generation of diverse talent in the research and insights industry is imperative to building a workforce that will make our industry better at what we do – representing the Voice of the Consumer.
As corporations market Juneteenth, experts point to “tricky but predictable pitfalls.” Read more »
The Drum hosted a roundtable with six select members to dissect the ways in which data informs creativity — and how that relationship is transforming in light of market movements and industry sea changes. Here are three of their biggest takeaways.
An ARF event presented by the LA Media Research Council on June 15 focused on the Council’s priority issues: better data on viewers’ use of media and platforms, the growth of streaming, content discovery and promotion. Read more »
As part of the WARC x Ogilvy “Image to Impact” report, Jonathan Halvorson – Global VP – Consumer Experience, Mondelez International – spoke about navigating media fragmentation, balancing the art and science of marketing and why authentic purpose can make an impact.
Some ads play on streaming services even when the TV is off because of a lack of communication between TV sets and streaming devices. It causes an estimated waste of over $1 billion in ad dollars.
A recent survey by Gallup found that inflation has become the top financial concern for Americans, surpassing issues like low wages and housing costs.
As brand leaders increasingly feel motivated — or pressured — to take a stance on societal issues, Morning Consult’s study explored whether ESG (Environmental, Social and Governance) positions translate to changes in consumer behavior. The findings offer new insights into the attitudes and behaviors of different consumer types. Read more »
A recent ARF Research Leadership Committee meeting focused on the ARF’s Research program for 2022. Here are the highlights.
New Gallup data show increased support for same-sex marriage overall, but not among the religious. Read more »