Key Drivers of Cord-Cutting
MRI-Simmons’ “Cord Evolution Study” has been tracking cord-cutting for eight years. This year’s iteration summarized key findings in “5 reasons why many consumers have cut their TV cord.”
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
The Transition to a Multi-Currency Market
Deloitte, with input from the 4A’s, ANA and CIMM, has issued “The Future of Television: A Transition to a Multi-Currency National TV Market: Industry Perspectives on TV Currency.” The report describes the TV industry as in transition and that the future of the TV currency — or rather currencies — is yet to be determined.
How Viewers Keep Changing…and Churning
In our last issue, we featured insights from an LA Media Research Council event on recent research insights. This issue of NYCU presents a summary of new studies and media experts’ conclusions regarding 2023 priorities. Read more »
Changing Viewers – Changing Measurement Needs
Changes in the media landscape and viewers’ behaviors have major implications for measurement, as outlined by the ARF’s Chief Research Officer, Paul Donato. Read more »
Can Bad Guys Sell Good Products?
A new study in the Journal of Advertising Research (JAR) explored if negative or outlaw film and television characters can be effective product endorsers. The findings were quite surprising. Read more »
News You Can Use Reading List
Editor’s Note: Here are two recently published books that might be of interest.
How Viewers Keep Changing
A recent LA Media Research Council event featured insights from 2022 research and discussions about 2023 priorities to meet business challenges. This issue of NYCU presents a summary of learnings from the 2022 studies outlined at the event. Highlights of the media experts’ conclusions regarding 2023 priorities will be in the next NYCU. Read more »
Gender and Primary Shoppers
There is more gender equality in most primary shopping activities than often assumed.
Partisan Polling Problems
A New York Times analysis suggests that the trend towards more partisan and fewer independent election polls is one of the reasons why pollsters’ forecasts often miss the mark. Read more »
Consumers Return to Normal in 2023
Morning Consult’s surveys find that consumers are increasingly “returning to normal”—meaning feeling more comfortable traveling, going to the movies and dining out.