The Hottest Advertising Trends This Summer
The Hottest Advertising Trends This Summer (Sponsored by GWI)
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Companies’ and Consumers’ Responses to Roe v. Wade
Here are THREE perspectives on this topic:
The Value of True Candor
The hardest thing for most aspiring leaders and managers to master is giving clear, direct and sometimes very hard feedback to others, Jim VandeHei, CEO of Axios, writes.
A Twitter Bubble?
A Pew Research Center study finds that the social media sites that journalists use most frequently differ from those that the public turns to for news.
“The Language of Effectiveness”
This project, the same as this entry’s title, is sponsored by Nielsen and will explore the definition of effectiveness and the expectations senior stakeholders have of marketing effectiveness metrics.
Neuro Research Insights 2022
The Neuromarketing Science & Business Association (NMSBA) summarizes new learnings from neuroscience-based research in their annual Yearbook. Here are some highlights.
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Local News Crisis Deepens
Newspapers are closing in the U.S. at the rate of about two per week, showing the pandemic-fueled, local-news crisis continues. Read more »
Interracial Images in Advertising
A JAR “Digital First” paper explores the impact of interracial images in advertising on consumer responses. Read more »
Is Advertising Getting Worse?
In a new YouGov survey of 18 countries, close to half of respondents say advertising is not as interesting as it used to be. Few disagree.
New JAR Editor
After eight years as editor-in-chief of the Journal of Advertising Research, Dr. John B. Ford is succeeded by Dr. Colin Campbell, Associate Professor of Marketing at the University of San Diego’s Knauss School of Business, effective September 1st.