A weekly round-up of the industry’s top stories and research curated by the ARF.
During a recent ARF event, experts discussed the implications of the growing use of AI in advertising research. A new survey of marketers and creatives reveals their opinions about the benefits and their concerns about applying AR, VR and the metaverse to advertising.
News You Can Use offers important and thought-provoking quotes from industry leaders.
A recent HUB survey confirms that Gen Z uses media differently. Gen Z spends more time watching non-premium and short form video and playing video games than watching “regular” TV. Read more »
An analysis by Bloomberg concludes that declining response rates on surveys conducted by government agencies could have significant implications for financial markets.
The growing use of artificial intelligence in advertising research was the topic of an ARF Town Hall event.
The Marketing Science Institute (MSI) conducted a summit that addressed key issues for marketers, for today and the foreseeable future. Read more »
A UK researcher has presented research that challenges ad wear-out assumptions. He argues his data “busts the wear-out myth”.
A new term has been added to the marketing vocabulary: “de-influencing.” Will it become an important trend?
Marc Pritchard, P&G’s Chief Brand Officer, described a new focus for his company’s advertising strategy.