Changing Viewers – Changing Measurement Needs
Changes in the media landscape and viewers’ behaviors have major implications for measurement, as outlined by the ARF’s Chief Research Officer, Paul Donato. Read more »
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Can Bad Guys Sell Good Products?
A new study in the Journal of Advertising Research (JAR) explored if negative or outlaw film and television characters can be effective product endorsers. The findings were quite surprising. Read more »
News You Can Use Reading List
Editor’s Note: Here are two recently published books that might be of interest.
How Viewers Keep Changing
A recent LA Media Research Council event featured insights from 2022 research and discussions about 2023 priorities to meet business challenges. This issue of NYCU presents a summary of learnings from the 2022 studies outlined at the event. Highlights of the media experts’ conclusions regarding 2023 priorities will be in the next NYCU. Read more »
Gender and Primary Shoppers
There is more gender equality in most primary shopping activities than often assumed.
Partisan Polling Problems
A New York Times analysis suggests that the trend towards more partisan and fewer independent election polls is one of the reasons why pollsters’ forecasts often miss the mark. Read more »
Consumers Return to Normal in 2023
Morning Consult’s surveys find that consumers are increasingly “returning to normal”—meaning feeling more comfortable traveling, going to the movies and dining out.
Trends and Prognoses
Given the ongoing geopolitical and economic uncertainties as well as technological and cultural changes, which trends will continue in 2023 and what new trends will emerge? Here is a summary of reports from Dentsu and other sources.
Media Trends
How media use and the media business will develop is one of the most frequently discussed topics. Here are some of the key issues from 2022 – which continue to be a focus of both research and speculation: Read more »
ARF 2023 Preview
Here are highlights from the ARF, MSI and CIMM’s plans for 2023. Read more »