A weekly round-up of the industry’s top stories and research curated by the ARF.
Nielsen finds that streaming TV viewing accelerated in June — rising to a 33.7% share of total viewing. According to Nielsen’s “The Gauge” measure, this is the biggest increase since the measurement began over a year ago. Read more »
The ANA has introduced a set of guidelines for influencer marketing measurement to help advertisers better assess influencer marketing’s value. Read more »
While the number of social media users has increased dramatically over the last decade, user participation tends to diminish over time. A new study explores how to reverse this trend.
There are three kinds of streaming services. The fastest growing right now are “FAST.” Attitudes about TV advertising appear to be one driver of FAST’s growth.
The newly published ARF Diversity Report is a comprehensive summary of research on the state of diversity in the marketing industry, and how diversity affects company and marketing campaign performance.
In a new survey by Variety and Morning Consult, about half of consumers say they will reduce entertainment spending if there is a recession.
Nielsen has issued three versions of their 2022 ROI Report – for advertisers, agencies and media sellers – to help them grow their brands, boost ROI and demonstrate ROI respectively.
Free ad-supported streaming TV (FAST) penetration among US households has more than doubled year-over-year, according to a new report from Comcast.
“Companies that make false claims about anonymization can expect to hear from the FTC,” wrote Kristin Cohen, an Acting Associate Director of the Federal Trade Commission’s (FTC) privacy and identity division, in a recent blog post.
Casey Hobgood, Associate Strategy Director at We Are Social US, argues that “…brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products.”