New Insights on Viewers’ Content Discovery and Engagement
A major study on viewers’ journey through different touchpoints, their viewing decisions and engagement after they watch, reveals new insights.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
LGBTQ Social Media Use
A study by the GLAAD Media Institute found that “LGBTQ audiences are nearly two times more likely to be heavy social media users and significantly more likely to have used a streaming service in the previous seven days…” Read more »
Business Leaders’ Priorities for More Research
An in-depth study of business leaders has explored which of their top priorities and challenges need more research. Read more »
The Use of AR/VR and Meta in Advertising
During a recent ARF event, experts discussed the implications of the growing use of AI in advertising research. A new survey of marketers and creatives reveals their opinions about the benefits and their concerns about applying AR, VR and the metaverse to advertising.
Quotes of the Week
News You Can Use offers important and thought-provoking quotes from industry leaders.
Gen Z’s Media Habits
A recent HUB survey confirms that Gen Z uses media differently. Gen Z spends more time watching non-premium and short form video and playing video games than watching “regular” TV. Read more »
Survey Fatigue Impacts Business
An analysis by Bloomberg concludes that declining response rates on surveys conducted by government agencies could have significant implications for financial markets.
AI and Advertising: Purpose, Promise and Peril
The growing use of artificial intelligence in advertising research was the topic of an ARF Town Hall event.
Key Issues for Marketers Today and Tomorrow
The Marketing Science Institute (MSI) conducted a summit that addressed key issues for marketers, for today and the foreseeable future. Read more »
Is Ad Wear-Out a Myth?
A UK researcher has presented research that challenges ad wear-out assumptions. He argues his data “busts the wear-out myth”.