A weekly round-up of the industry’s top stories and research curated by the ARF.
Congratulations to Douglas West, Professor Emeritus at King’s College London and JAR Executive Editor 2008 – 2014. Professor West has received the European Advertising Academy’s Flemming Hansen Award, which honors lifetime achievement in the field of advertising research.
One of the new insights revealed at the ARF’s Attention 2023 conference: Providers of “attention” metrics use a variety of measures.
A new study raises more questions about the ability of the “NPS” to predict company growth.
Two researchers call for a new approach to marketing.
An analysis by Bloomberg concludes that “AI has a Stereotyping Problem”.
Since our last newsletter, much more research on LGBTQ+ issues has come out.
As many companies join in Pride celebrations this month (and some deal with backlash), we review the growing amount of research available to inform marketers on how to best market to and in support of LGBTQ+. We recommend these studies, all conducted in 2022 or 2023:
Academic researchers found that measures of attention to TV ads were good predictors of Google searches.
This research suggests that empathy appeals in branding and advertising should be considered. Read more »