How to Measure Trust in Brands
A new study indicates that most measures of brand trust are flawed because they are based on questionable assumptions about consumers’ understanding of “trust”. Read more »
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
The Value of Offsite Data
SPONSORED BY META
A new report by Meta explores the value of offsite data to advertisers in an evolving digital ad ecosystem.
How to Use Virtual IDs
The ARF Analytics Council has explored the use of Virtual IDs (VIDs) for cross-media measurement and offered a non-technical approach during our virtual event, “A Layman’s Guide to Cross Media Reach & Frequency Measurement Using Virtual IDs.” Read more »
Summer Reading and Listening Suggestions
Marketing Books – Summer Reading Suggestions Read more »
Media Research Legends Podcasts – Summer Listening Suggestions
A podcast series highlights the career paths and achievements of media researchers. Read more »
Cause-Related Ad Effectiveness
An analysis by the ARF concludes that ads with cause-related messages can be effective, but many are not. Future research should focus on which kinds of messages are most effective among different consumer groups. Read more »
The Value of Qualitative Research Today
Does “Qual” have a future in a big data world? Yes, very much so, despite some challenges, according to researchers at this event.
Measurement & Currency Priorities
In a presentation on today’s measurement challenges, Jon Watts, CIMM’s Managing Director, called for industry collaboration to improve OTA and Local measurement. Read more »
Award for JAR Editor
Congratulations to Douglas West, Professor Emeritus at King’s College London and JAR Executive Editor 2008 – 2014. Professor West has received the European Advertising Academy’s Flemming Hansen Award, which honors lifetime achievement in the field of advertising research.