A weekly round-up of the industry’s top stories and research curated by the ARF.
Deloitte, with input from the 4A’s, ANA and CIMM, has issued “The Future of Television: A Transition to a Multi-Currency National TV Market: Industry Perspectives on TV Currency.” The report describes the TV industry as in transition and that the future of the TV currency — or rather currencies — is yet to be determined.
In our last issue, we featured insights from an LA Media Research Council event on recent research insights. This issue of NYCU presents a summary of new studies and media experts’ conclusions regarding 2023 priorities. Read more »
Changes in the media landscape and viewers’ behaviors have major implications for measurement, as outlined by the ARF’s Chief Research Officer, Paul Donato. Read more »
A new study in the Journal of Advertising Research (JAR) explored if negative or outlaw film and television characters can be effective product endorsers. The findings were quite surprising. Read more »
Editor’s Note: Here are two recently published books that might be of interest.
A recent LA Media Research Council event featured insights from 2022 research and discussions about 2023 priorities to meet business challenges. This issue of NYCU presents a summary of learnings from the 2022 studies outlined at the event. Highlights of the media experts’ conclusions regarding 2023 priorities will be in the next NYCU. Read more »
There is more gender equality in most primary shopping activities than often assumed.
A New York Times analysis suggests that the trend towards more partisan and fewer independent election polls is one of the reasons why pollsters’ forecasts often miss the mark. Read more »
Morning Consult’s surveys find that consumers are increasingly “returning to normal”—meaning feeling more comfortable traveling, going to the movies and dining out.
Given the ongoing geopolitical and economic uncertainties as well as technological and cultural changes, which trends will continue in 2023 and what new trends will emerge? Here is a summary of reports from Dentsu and other sources.