Consumers, Marketers and Privacy
Privacy issues—both regarding consumer attitudes and the impact of regulations on measurement and ad impact—continue to be concerning.
A weekly round-up of the industry’s top stories and research curated by the ARF.
Privacy issues—both regarding consumer attitudes and the impact of regulations on measurement and ad impact—continue to be concerning.
As we approach the fourth quarter of 2023, researchers have explored the trends that will impact consumers for the remainder of the year and into 2024. Here are two different perspectives.
The ARF has released a comprehensive white paper on the effectiveness of cause-related messages in advertising.
At our recent event, presenters focused on the limits of marketing mix models (MMM), as well as solutions to overcome their limitations to improve forecasts.
The Wall Street Journal has compiled a list of “the best marketing books.” They are mostly critical of advertising. Read more »
While the impact of AI and chatbots on advertising is widely discussed, there has been less focus on their role in marketing research. MSI events and an MSI working paper have addressed the issue and reached noteworthy conclusions. Read more »
As part of its Attention Measurement Validation Initiative, the ARF has issued a comprehensive literature review. Read more »
A new study indicates that most measures of brand trust are flawed because they are based on questionable assumptions about consumers’ understanding of “trust”. Read more »
A new report by Meta explores the value of offsite data to advertisers in an evolving digital ad ecosystem.