Improving Eco-Friendly Advertising
A new study finds that “green appeals” in advertising should be gender neutral, especially when the ad is directed at young males.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
The AI Conundrum
A presentation at a recent MMA event discussed key issues surrounding AI, including its impact on media and marketing. Read more »
The State of Streaming
Comscore’s “State of Streaming 2023,” highlights the many ongoing changes in the media landscape.
Too Many TV Choices?
“Choice Paralysis” is a well-established concept that describes consumers’ confusion and hesitancy in making choices when there are too many options. Is this an issue for viewers of streaming services?
The Wit and Wisdom of Erwin Ephron
The ARF is using AI to summarize all 152 of Erwin Ephron’s newsletters and opining on how Erwin’s thoughts would relate to the media environment of today. Look for WOW! The Wit and Wisdom of Erwin Ephron, in mid-October. The following was contributed by ARF CRO Paul Donato, who describes this project in greater detail.
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Improving Marketing Mix Models
This new MSI report explores the challenges of modern MMM, MMM use-cases and recommendations for successful MMM implementation.
CIMM Summit Measurement Initiatives
At this year’s CIMM Summit, insights from several CIMM initiatives to improve measurement will be unveiled.
Sports and Linear TV
Samba’s new “State of TV Viewership” report highlights the role of sports in linear TV.
While You Were Away…
The end of August and Labor Day weekend are vacation periods for many in our industries. Here are news items you may have missed while you were away. Read more »
More Product Placements?
Recent reports predict an increase in product placement and product integration spending. Research shows how to make them more effective.