The State of Streaming
Comscore’s “State of Streaming 2023,” highlights the many ongoing changes in the media landscape.
A weekly round-up of the industry’s top stories and research curated by the ARF.
Comscore’s “State of Streaming 2023,” highlights the many ongoing changes in the media landscape.
“Choice Paralysis” is a well-established concept that describes consumers’ confusion and hesitancy in making choices when there are too many options. Is this an issue for viewers of streaming services?
The ARF is using AI to summarize all 152 of Erwin Ephron’s newsletters and opining on how Erwin’s thoughts would relate to the media environment of today. Look for WOW! The Wit and Wisdom of Erwin Ephron, in mid-October. The following was contributed by ARF CRO Paul Donato, who describes this project in greater detail.
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This new MSI report explores the challenges of modern MMM, MMM use-cases and recommendations for successful MMM implementation.
At this year’s CIMM Summit, insights from several CIMM initiatives to improve measurement will be unveiled.
Samba’s new “State of TV Viewership” report highlights the role of sports in linear TV.
The end of August and Labor Day weekend are vacation periods for many in our industries. Here are news items you may have missed while you were away. Read more »
Recent reports predict an increase in product placement and product integration spending. Research shows how to make them more effective.
We sometimes overlook the profound impact of technology on media use. New data show how smart TV technology continues to impact how consumers access content. Read more »
The importance of consumers age 50+ is not always recognized, this research confirms. It also finds that this group is changing in some surprising ways.