Key Issues for Marketers Today and Tomorrow
The Marketing Science Institute (MSI) conducted a summit that addressed key issues for marketers, for today and the foreseeable future. Read more »
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Is Ad Wear-Out a Myth?
A UK researcher has presented research that challenges ad wear-out assumptions. He argues his data “busts the wear-out myth”.
What is “De-influencing”?
A new term has been added to the marketing vocabulary: “de-influencing.” Will it become an important trend?
P&G’s Advertising Strategy
Marc Pritchard, P&G’s Chief Brand Officer, described a new focus for his company’s advertising strategy.
Quote of the Week
“The clock is ticking. In September 2024, the currency we’ve all used for decades is going to disappear. That means no more year-over-year comps. Sorry, no more media mix models based on outdated TV metrics that are simple, siloed counting and was yesterday’s consumers.” Read more »
Does ChatGPT Understand Advertising?
We asked the chatbot: “How do you make effective advertising?” The answer surprised us.
Advertising During Times of Economic Stress
Throughout 2022, ARF members asked the Knowledge Center most frequently about advertising and marketing best practices in periods of recession and/or inflation. New insights on this topic come from the “Brands 2020” project by the ARF.
Super Bowl Research Insights
While the various polls looking at the “Best Super Bowl Commercials” tend to vary widely in their results, advertising experts show a lot of agreement on what makes Super Bowl ads successful.
Key Drivers of Cord-Cutting
MRI-Simmons’ “Cord Evolution Study” has been tracking cord-cutting for eight years. This year’s iteration summarized key findings in “5 reasons why many consumers have cut their TV cord.”