Better Models, Measurement & Attribution
Next week, for its eighth year, the ARF presents the Attribution & Analytics Accelerator.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Getting to Know Your Youngest Customers
“The Rise of Alpha” is the title of a new study that alerts us to the need to understand the cohort of kids under age 12. Read more »
The Importance of the Hispanic Community in the U.S.
SPONSORED BY NIELSEN
Nielsen has compiled a new report designed to help content creators, distributors and brands engage with Hispanic Audiences.
Improving & Measuring Creative Impact
Many studies have shown creative quality to be one of the most important, if not THE most important determinants of advertising success. The ARF’s second annual Creative Effectiveness event, as well as the David Ogilvy Awards ceremony, were designed to highlight that fact and advance our knowledge on how to develop and measure great creative. Read more »
Viewers Like Choices
A new survey confirms viewers’ preference for choices – including whether a streaming service carries ads or not. Read more »
Improving Inclusive Advertising
A new study by Paramount looks at the current state of inclusive advertising and offers six tactical strategies to improve advertising for the benefit of consumers and brands.
Research Preview
In addition to the insights in the recently released Attention Measurement Validation Initiative Phase 1 Report, there will be several new findings from other ARF, CIMM, and MSI projects. Here is a sample:
Multiple Attention Measures
A new report shows that “Attention measurement” can mean very different things – in terms of what is being measured and how it is measured. Read more »
Improving Eco-Friendly Advertising
A new study finds that “green appeals” in advertising should be gender neutral, especially when the ad is directed at young males.
The AI Conundrum
A presentation at a recent MMA event discussed key issues surrounding AI, including its impact on media and marketing. Read more »