A weekly round-up of the industry’s top stories and research curated by the ARF.
Most discussions about corporate social responsibility are focused on companies’ efforts regarding sustainability and societal goals. A new study shows that many consumers think that a company’s concern for and treatment of their own workers is a key element of CSR. Read more »
Podcast measurement needs improvement to ensure growth and profitability, says an audio industry expert.
Strong growth is predicted for gaming – both for revenue from purchases and from advertising. Mobile (“Social/Casual”) is driving nearly all of the growth. Read more »
In this article, we have gathered analyses and predictions on what the industry will focus on in the new year.
To be successful in a post-cookie world, one must have an identity resolution strategy. This need is becoming even more important this year.
Evan Shapiro has updated his “Media Universe” chart. This is what it looks like at the end of 2023. Read more »
Editor-in-Chief Colin Campbell’s editorial, in JAR’s December 2023 issue, outlines challenges faced by advertising practitioners and researchers.
Many consumers are concerned about marketers’ access to their data (as shown in ARF studies with a new report being released soon). Read more »
We have seen an upswing and change in the inclusion of values in advertising, especially the increase in cause-related marketing (CRM).
Given the rapid changes in the media landscape and in viewer behavior and attitudes, this is sure to be an on-going concern for researchers.