Improving Inclusive Advertising
A new study by Paramount looks at the current state of inclusive advertising and offers six tactical strategies to improve advertising for the benefit of consumers and brands.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Research Preview
In addition to the insights in the recently released Attention Measurement Validation Initiative Phase 1 Report, there will be several new findings from other ARF, CIMM, and MSI projects. Here is a sample:
Multiple Attention Measures
A new report shows that “Attention measurement” can mean very different things – in terms of what is being measured and how it is measured. Read more »
Improving Eco-Friendly Advertising
A new study finds that “green appeals” in advertising should be gender neutral, especially when the ad is directed at young males.
The AI Conundrum
A presentation at a recent MMA event discussed key issues surrounding AI, including its impact on media and marketing. Read more »
The State of Streaming
Comscore’s “State of Streaming 2023,” highlights the many ongoing changes in the media landscape.
Too Many TV Choices?
“Choice Paralysis” is a well-established concept that describes consumers’ confusion and hesitancy in making choices when there are too many options. Is this an issue for viewers of streaming services?
The Wit and Wisdom of Erwin Ephron
The ARF is using AI to summarize all 152 of Erwin Ephron’s newsletters and opining on how Erwin’s thoughts would relate to the media environment of today. Look for WOW! The Wit and Wisdom of Erwin Ephron, in mid-October. The following was contributed by ARF CRO Paul Donato, who describes this project in greater detail.
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Improving Marketing Mix Models
This new MSI report explores the challenges of modern MMM, MMM use-cases and recommendations for successful MMM implementation.
CIMM Summit Measurement Initiatives
At this year’s CIMM Summit, insights from several CIMM initiatives to improve measurement will be unveiled.