AI Predictions
The New York Times Dealbook made predictions for the “Evolution of AI” in 2024 and 2025. They include increased use of AI in marketing. Read more »
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
New Insights on Attitudes about Privacy
The findings of the ARF’s Sixth Annual (2023) Privacy Study have just been released. It reveals changes in many consumers’ attitudes and awareness of privacy regulations and practices.
The Importance of Employee Treatment
Most discussions about corporate social responsibility are focused on companies’ efforts regarding sustainability and societal goals. A new study shows that many consumers think that a company’s concern for and treatment of their own workers is a key element of CSR. Read more »
Podcasts Measurement
Podcast measurement needs improvement to ensure growth and profitability, says an audio industry expert.
Gaming Growth
Strong growth is predicted for gaming – both for revenue from purchases and from advertising. Mobile (“Social/Casual”) is driving nearly all of the growth. Read more »
2024 Issues, Trends and Predictions
In this article, we have gathered analyses and predictions on what the industry will focus on in the new year.
Identity Resolution Strategies
To be successful in a post-cookie world, one must have an identity resolution strategy. This need is becoming even more important this year.
The Media Universe
Evan Shapiro has updated his “Media Universe” chart. This is what it looks like at the end of 2023. Read more »
Advertising Challenges
Editor-in-Chief Colin Campbell’s editorial, in JAR’s December 2023 issue, outlines challenges faced by advertising practitioners and researchers.
Privacy
Many consumers are concerned about marketers’ access to their data (as shown in ARF studies with a new report being released soon). Read more »