This inaugural study was conducted online from Feb. 2 through 5, 2018, among 3,956 respondents in the advertising and marketing industry. Each ad was rated between 1 to 10 on effectiveness and entertainment by between 492 and 1,515 respondents. Here are the results combining both entertainment and effectiveness:
- Alexa Loses Her Voice – Amazon Alexa – 7.93
- It’s a Tide Ad – Tide – 7.69
- Dundee – Tourism Australia – 7.61
- Touchdown Celebrations to Come – NFL – 7.38
- Stand By Your Brand – Budweiser – 7.31
- Translator – Quicken Loans – 7.20
- Doritos Blaze vs. Mtn Dew Ice, Part 2 – Mtn Dew- 7.10
- Good Odds – Toyota – 7.0
- It’s Yet Another Tide Ad – Tide – 6.98
- Doritos Blaze vs. Mtn Dew Ice, Part 1 – Doritos – 6.95
Ives, N. (2018, February 5). Amazon, Tide Top Ad Age’s New Super Bowl Ad Rankings with Morning Consult. Ad Age.