Curious to see what changes have occurred in advertising and market research in the last few years? Want to know how companies collect research data? What departments they have to do it? If they are centralized or decentralized? What tools and techniques they use and how satisfied stakeholders are with their department? Many ARF members have inquired about such things. So many in fact that the ARF Analytics Council decided to develop a research project around these questions. The results are the very first Organizational Benchmark Survey of the industry. Read more
