Events are Happening on Twitter
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Summary
New Neuro-Insight research highlights Twitter’s impact on event engagement and ad memorability in a cross platform/multiscreen environment. TV viewership is fragmented and TV ads are easy to avoid – 90% of DVR users skip all TV commercials but when it comes to live sports, no one is skipping. Live events happen on Twitter too – people turn to Twitter to make events more engaging and also as a place to consume event content when they are away from TV, such as multi-day events like the World Cup. How does using Twitter for live events differ from viewing on TV alone?