MEMBER BULLETIN BOARD

TV Disrupt 2024

Countdown to TV Disrupt is on! Don’t miss out on the TV measurement industry’s flagship event hosted by iSpot. Register: https://on.ispot.tv/48Ol5ns Hear from the industry’s brightest minds in NYC covering: – Brand and performance marketing convergence in modernizing measurement – Groundbreaking research from second-by-second audience measurement – Cross-screen reach and share of voice case study Dive into the transformative effects of breaking down measurement walls between creative, audience, and outcomes. Seats are limited – secure yours now!

April 9, 2024

“The Power of Emotion: Unlocking Impression Quality” Mediaprobe Webinar | (Zoom)

Discover “The Power of Emotion” for advertising effectiveness with Pedro Almeida, PhD, CEO and Co-founder of Mediaprobe. Join us for an online session that explores the emotional impact created by premium TV content and its role in determining true audience engagement and brand resonance. We will reveal insights from top-performing brands and properties and demonstrate how viewer engagement with TV content directly influences advertising outcomes. -Gain insights into predicting and optimizing brand recall through the emotional reactions driven by content. -Learn how to maximize sponsorship ROI by choosing impactful properties, integrating brands during key moments, and identifying high-value “white spaces” for sponsorship insertion. -Discover the secrets behind successful ad break positioning and the first-in-break or last-in-break advantage, using real examples from prime-time TV. -Decode Mediaprobe’s Emotional Impact Score and its role in brand recall and ad effectiveness.

November 29, 2023

TAC Activation Forum | New York

Please join The Attention Council in NYC on Tuesday, November 7 for their half-day Activation Forum event. At The Attention Council’s Activation Forum, leaders from advertisers, agencies, media companies, and research providers will discuss how they are using attention metrics to activate campaigns and drive improved business results. Gain valuable insights and take part in an active discussion amongst the innovators driving attention metrics today. ARF members receive a special 50% discount on tickets: Register today at https://www.theattentioncouncil.org/events/tac-activation-forum using code TAC-ARF.

November 7, 2023

iSpot TV Transparency Series | Boston

What to Expect at iSpot’s TV Transparency Series: – Unlock strategies for verifying incremental reach, driving business outcomes, benchmarking creative impact, and more. – Make meaningful connections with other advertising trailblazers from renowned brands, agencies, and publishers. – Post-session, enjoy crafted cocktails, delectable bites and networking from Prudential Center’s newly-opened View Boston Observatory.

October 11, 2023

MEMEX CONFERENCE US 2023

On March 23, the conference opens its doors as a hybrid event in New York, in Midtown Manhattan! With a focus on “Meaningful Attention”, this eye square conference invites you to meet thought leaders from the frontiers of implicit market research and executives hailing from the FMCG, social media, and film industries. Meaningful Attention is the latest in a series of conferences put on by eye square, highlighting the intersection of man and machine. These events are inspired by Vannevar Bush’s article “Memex” (1945). They are geared towards collaboration and sharing between marketers, human experience experts, media researchers, and young Academics. Register for the Onsite event and get your physical seat here: (In Person $350) Register for the virtual event: ($120, the full amount will be donated) https://www.memex-conference.co

March 23, 2023

Super Bowl instant replay: Game-changing insights from winning ads

In this webcast, you will learn the secrets to maximizing Super Bowl ad impact from iSpot Founder and CEO Sean Muller and iSpot Chief of Insights Peter Daboll.

On-Demand

Building Authentic Connections in Unpredictable Times – NYC

In our rapidly evolving world, brands must be agile to keep up with ever-changing consumer preferences. But don’t let agility come at the expense of authenticity. In uncertain times, it’s more important than ever that your consumers know who you are and what you stand for. As HawkPartners prepares to release our annual Brand Authenticity Index, we are gathering to discuss how Brand Authenticity should be woven into your brand’s decision-making process to build stronger connections with consumers.

September 28th | 6pm ET

A Closer Look at Advertising Effectiveness

Join System1 on Sept. 14, 1-5 pm ET at the Hard Rock Hotel New York – The Venue on Music Row to hear author and Chief Innovation Officer at System1, Orlando Wood, present his latest book with the IPA, Look out, a study of attention and its implications for advertising effectiveness. The event will be hosted by Jon Evans, System1’s Chief Customer Officer and creator of the Uncensored CMO podcast. Following Orlando’s session, Ty Heath, Director, Market Engagement for The B2B Institute at LinkedIn, will join Jon to discuss diversity in advertising and how to create inclusive brand-building campaigns. Enjoy drinks, food and networking following the presentations.

Sept. 14, 1-5 pm ET

MARKETING MEASUREMENT BEST PRACTICES

Join Ipsos MMA for the webinar, “Activating Success: Unified Marketing Measurement Best Practices,” on June 21, 2022. During this event, we will explore best practices in data driven planning and activation and facilitate a panel discussion with leading enterprises sharing their experiences in activating successful marketing and media plans.

Tuesday, June 21, 10amPT/1pmET

The New Age of Influence: Linkedin Live Event

TUNE IN on 5/26/2022 at 11:00 AM EST to hear their thoughts on how creators are driving authenticity, credibility, participation, and more on TikTok—and how you can take these insight-driven learnings to drive your brand’s TikTok strategy. To better understand exactly how creators are redefining influence on AND off TikTok (and what this means for brands), we’ve invited two popular TikTok Creators, @latinapreneur and @tonyweaverjr, to join TikTok’s Global Head of Operations for Creator Marketing Solutions, Adrienne Lahens, for a panel discussion. During this time, they’ll weigh in on the immense influence the new age of creators has on the community (backed by compelling research) and provide brands actionable advice on how to show up in this new era of entertainment.

5/26/2022 at 11:00 AM EST

First Look 2022: OTT Virtual Conference

Gamut: Helping Marketers Make Winning Investments in the High Stakes Converging Streaming TV Space

On Demand

Webinar: How Brands & Platforms Drive Commerce in the Creator Economy

Join us — Tuesday, March 1st at 12:30pm ET as we chat with industry leaders from Whalar and Benefit about social video’s increasing impact on commerce.

March 1, 2022

Exceeding your Customer Growth Goals through a Well-Crafted Analytics Roadmap

Join special guest Forrester Vice President and Principal Analyst Brandon Purcell and the Kantar Customer Analytics team as we discuss the maturity curve of customer analytics, the challenges organizations face in key stages of maturity, and winning strategies which enable organizations to move forward efficiently and profitably.

On Demand

Decision influence modeling: Achieve reliable pharma & consumer health product forecasting

The decision-making process for healthcare treatments and OTC products is more complex than ever. The acceleration of digital healthcare has empowered patients with more tools to manage their own health. For pharmaceutical products, the traditional role of the physician has changed. Healthcare Professionals (HCPs) are no longer the only decision-makers for healthcare treatments. In some cases, HCP recommendations can be less effective due to patients challenging the treatment decision. Conversely, in the consumer health space, marketers are tackling the increasing influence HCPs are having on OTC purchases, from infant formula to vitamins. Register for this webinar to learn how and why forecasting research should go beyond one perspective, to incorporate the relevant mix of HCP and patient/consumer decision behavior.

Sept 23, 2021

The 4As Reset Digital Universal Inclusion Initiative

Presentation & Networking event hosted by Market Research Council, moderated by Bill Harvey with panelists Ashwini Karandikar, Charles Cantu, and Yin Woon Rani. You can learn how to best attract and engage multicultural audiences on September 24th, when a panel of leading executives who are laser-focused on furthering brand relatability across multicultural audiences shares the ways in which the 4As ReDi initiative is plumbing the depths of values, perceptions, and emotions to better understand how people wish to be portrayed in advertising. This is the first of two panels that the MRC will host on this subject. Campaign objectives and measurement methodologies will be shared, and you’ll be given Q&A time to probe and contribute.

Sept 24, 2021

Webinar: Maximize Growth Opportunities With Customer Obsession

Customer Obsession is the good idea that is hard to do.? Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies.? And yet just 8% of companies are customer obsessed (The State Of Customer Obsession”, Forrester, June 11, 2021). While companies understand the concept, leaders just don’t know how to operationalize customer obsession and use it to drive growth. ?Let’s change that in this session!? Join featured speaker, VP Principal Analyst Shar VanBoskirk and Analytic Partners VP of Product, Analytic Insights, Preeti Croke in this webinar to learn: – Just what exactly is Customer Obsession – Why is Customer Obsession a good idea? – How does Customer Obsession drive growth? – What should you do to capitalize on the potential of Customer Obsession?

September 14th | 11AM EST, 2021

5 ways to build a better brand tracker

In the last year, brand loyalty has been upended. Consumers are increasingly willing to try new brands and change up their shopping habits, making it a challenge for brands to keep up. That’s where brand tracking comes in. But, ensuring your brand tracker is collecting timely, accurate insights about consumer preferences, the competition, and market trends might mean revisiting the frequency, attributes, and ways you present your data.

August 31 | 10:00AM PDT, 2021

Join Samba TV’s State of Viewership Webinar for Trends, Olympics Insights and Tips for Fall Planning

Join Samba TV’s webinar August 12th for a deep dive into viewership trends featured in our Q2’21 State of Viewership Report (coming soon), plus get the first look into our analysis on the Summer Olympic Games. Tune in for unique insights into: – Macro Viewership Trends Across the Globe – Linear & CTV Advertising Performance – Direct-to-Streaming Movie Releases & Series – Live Sports Trends, including the Olympics Get a glimpse into what a post-pandemic world could look like and learn about the trends you should plan for this Fall.

August 5, 2021

Nielsen State of Global Media Virtual Event

Media is evolving every day. Join Nielsen and top industry leaders from across the globe, as we discuss how to navigate the global landscape today, and tomorrow.

July 20 – 27, 2021