AGENDA
February 24, 1:00-2:00pm ET
1:00pm
Welcome
Rachael Feigenbaum — SVP, Events, ARF
1:05pm
CPG Trends & Emerging Growth
COVID-19 and the associated economic fallout had a substantial impact on the CPG demand curve. Hear about which brands attracted a huge influx of buyers across generations, and why. How did shopping behavioral shifts are such as e-commerce and merchandising and promotions fare?
Jennifer Pelino — EVP, Omnichannel Media Solutions, Media Center of Excellence, IRI
1:15pm
Foresights vs. Insights
General Mills’s Consumer and Marketing Intelligence functions focused on providing agility and scenarios to better meet heightened consumer demand, anticipated how the consumer would evolve during and post the pandemic, and adapted their research practices to ensure safety while accelerating their digital transformation.
Eliana Wahnon — Senior Consumer & Market Intelligence Director, General Mills
1:20pm
Data as a Lifeline
How GM has stayed focused on the customer during these difficult times by using data to keep a pulse on their needs and concerns. GM was able to quickly pivot resources and tools to meet these new demands.
Amy Brassell — Market Research Analyst, General Motors
1:25pm
Creativity in Crisis
2020 was wrought with challenges across every industry, and campaign measurement was not immune. With pivoting marketing strategies came the need for some creative research solutions, from demonstrating the value of measurement during turbulent times, to finding new ways to tell stories with existing data.
Bridgette Pasquarella — Sr. Manager, Ad Effectiveness & Consumer Insights, Discovery
1:30pm
Adapt or Die
With the pandemic came an avalanche of changes in the advertising industry: marketing budgets disappeared, TV viewership shifted from linear to connected TV, and big tech and privacy concerns came under the magnifying glass. The only chance for survival was betting big on products and insights that our clients could act on immediately and with flexibility.
Kelly Metz — VP, Product Marketing, VideoAmp
1:35pm
Supporting Partners Through Crisis
Restaurants, who are at the heart of the DoorDash ecosystem, are facing unprecedented challenges during the Covid pandemic. How has DoorDash’s culture of truth seeking, flexibility, and bias to action helped them move quickly to support their restaurant partners?
Katie Daire — Senior Director, B2B Marketing, DoorDash
1:40pm
What the Future Holds
A conversation among the presenters about their challenges, opportunities and predictions for the future.
Moderators:
Satya Menon — Managing Partner, Brand & Marketing ROI Practice, Kantar
Jennifer Pelino — EVP, Omnichannel Media Solutions, Media Center of Excellence, IRI
2:00pm
End of Program